EXPOSURE TIME 8 minutes Ideal communication conditions, in front of a captive audience, without any possibility of zapping. INESCAPABLE 100% read The checkout, the Shopper is forced to go through it. PROXIMITY OF THE SHOPPER 100% attention In most cases it is handled twice by each shopper. POWER 48 million contacts A powerful coverage of 50 to 75% targeted on the under 50 housewife for campaign of 14 days. MEDIA SYNERGY The patented system is perfectly integrated in a Media synergy and will massively reinforce the impact of a 360° campaign.